Email Services

  • Email Review

    Are you sure you are getting the most out of your email marketing? An email review will uncover the tweaks you can make to maximize the impact of your emails.

  • Email Copywriting

    Is writing not your thing? Do you have ideas and aren’t sure how to say them? With copywriting services, the writing is provided for you.

  • Done-for-you

    Want to take email marketing completely off your plate? A done-for-you service takes emails completely off your plate. Includes strategy, analytics, and scheduling.

Email Review

Great for:
You’ve got your email strategy worked out. You are writing emails regularly and all your automations are set up. But you aren’t sure if there is room for improvement. You’re looking for those blind spots where you are leaving money on the table.

What's included:

  • Deep dive into your current email marketing performance

  • Analysis of key metrics (open rates, click rates, conversions)

  • Review of existing automations and campaigns

  • Assessment of list health and segmentation

  • Detailed recommendations for improvement

  • Prioritized action plan with clear next steps

Email Copywriting

Great for:
You have an idea of your email strategy. You are comfortable using your email service provider. You have ideas, but writing isn’t your zone of genius. Offloading the writing would free you up to work on the things you really love.

What’s included:

  • Copy provided in Google Docs

  • 2 rounds of revisions

  • 2 subject lines (If requested, for A/B testing)

  • Can be any kind of copy including newsletters, campaigns and automations.

Done-for-you

Great for:
You know that email marketing is a great way to make sales, but you just don’t have the time or desire to deal with it. You want someone to come in and take it completely off of your plate.

Includes:

  • Weekly emails (can upgrade to more frequent emails)

  • One automation or campaign monthly (includes segmentation).

  • Scheduling

  • Analytics reviews

  • A/B testing of subject lines

Automations

Automations, also known as email flows, are the emails that get sent out when an event happens, such as a sale. These email series are a powerful tool for your marketing strategy. You only have to set them up once and then they keep doing the work for you. Here are some common automations.

Welcome Series

This is your chance to make a good first impression. When your customers sign up for your emails, send out a welcome series so your customers will get to know you better. Let them know right away what makes you stand out from everyone else.

Abandoned Cart Series

If your customer put something in their cart, there is interest. There are many reasons someone doesn’t purchase and a simple nudge often pushes them to buy. An abandoned cart series gives them that reminder that there was something they wanted to buy.

Before it Ships Email

Before an order has been completed, there is chance for an upsell. Sending your customer an email before their order ships is a good chance to see if they wanted to purchase anything else.

Order Confirmation

This is the one email you know people will read. Get them excited about your order. Let them know what your brand is about. You have your reader’s attention at the time that their interest is the highest. Don’t waste this opportunity with a generic email.

Post Order Series

Statistically, most of your business comes from repeat business. The post order series gives you the opportunity to cultivate the interest in your business and keep a happy customer.

Anniversary Email

The Anniversary email is another way to keep your repeat customers happy. Giving them a gift (usually a discount) on the anniversary of their first purchase helps you retain their business.

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How can you turn your email list into sales?